INTEL RESEARCH AND DEVELOPMENT: Pioneering Innovation Through Technology Leadership
Formerly known as Intel Labs, Intel Research and Development is a worldwide network of researchers, scientists and engineers, who pioneer technology innovation and catalyze industry cooperation in the computing and communications industry. With a decentralized network of more than 7,000 technology professionals in more than 20 locations and 7 countries, Intel can focus on developing breakthroughs in a variety of different areas including silicon technology and manufacturing, microarchitecture and circuits, computing hardware platforms, communications and networking, and software technology. Through more than 30 years of innovation, Intel research and development has changed the role of computing, continually expanding the ways it enhances people's lives and work. For more details, go to the new Intel research and development website at http://www.intel.com/labs.
Yes Campaign and Technology Leadership
To profile Intels 30+ years of technology leadership and future development activities, Intel is starting the YES campaign. The YES campaign is multi-year global campaign designed to enhance the knowledge and understanding of Intels past and continuing role as an innovator and catalyst in the computing and communication industries. It will highlight how technology breakthroughs will continue to advance Moores law and deliver increased product performance while reducing costs. It will also show Intels role in catalyzing industry cooperation to develop innovative standards and technologies. For more details, visit http://www.intel.com.
Software Game Development Is Serious Business
Launch of Intel® Developer Services' Game Developer Center shows Intel's commitment to software game developers
They sit in a unique corner of the software industry. While their skills match those of the best business-oriented programmer, their customers are more likely to sport T-shirts and tattoos than slacks and silk ties. The launch of the Game Developer Center the week of July 1 signals an important reminder: software game developers, and the market segment they serve, matter deeply to Intel.
Intel® Developer Services kicks off its new Game Developer Center as part of an ongoing effort to become the top of mind e-source for developing and bringing to market Intel-based solutions worldwide. Other Developer Centers on the site feature Intel microprocessors, web services, Java, security and more.
Its no surprise that games consume lots of processing power. Developers who write hits such as Medal of Honor: Allied Assault, Dungeon Siege, or Airborne Assault: Red Devils Over Arnhem have no problem making Intels silicon sing. But the scale of the market segment for games, especially those that are played over the Internet, comes as a revelation to many.
According to IDC, the market segment for online games boasts a 22 percent annual growth rate. The market research firm projects revenue from subscription games, such as Everquest*, to grow from $210 million in 2001 to $1.5 billion in 2005.
Computer games have come a long way since the early days of the PC. Remember Zork*? The text-based adventure game achieved notoriety at universities and research institutions in the 1970s. Its hard to believe that todays massively multiplayer online role-playing games, or MMORPGs, spring from such humble beginnings.
History provides hints about the importance of games to the PC industry. In the early 1980s, game titles such as Broderbunds Choplifter* and Microsoft Flight Simulator*, which incorporated graphics, helped to jump-start a miniscule market segment for PCs.
A few years ago, the best game developers were those who could best flex their technical skills. Today, more is required.
Writing a best-selling PC game means utilizing new technologies to create complex story, plot, visual effects, physical simulation, social interactivity, and more, says Will Damon, Intel application engineer. The only way to stay ahead of the curve is to share ideas and learn from your own and your peers mistakes and achievements. The Game Developer Center is a great place to do just that.
Add another to the long list of software constituents important to Intel. Of course, those who write code that powers operating systems, databases, application servers, and enterprise resource planning applications are valued fellow travelers. But the developer who understands the purple-haired gamers has a place, too.
Its a nice addition. Those database guys could use a new tattoo or two anyway.
For more, please visit www.intel.com/ids/games/.