6 Habonim St, BOB 8617
New Industrial Zone
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Cash-U is an Israeli company specializing in supplying Cellular Operators and WASPs with enabling technologies for mobile entertainment Value Added Services (VAS).
Cash-U's solutions include "Pecan", a unique, open - ended platform enabling diverse interactive cellular services that can host multi -user applications. Other solutions in Cash-U's portfolio are "Pistachio" (SDK) and "Peanut Butter"(application bundled).
Amir Peleg, CEO
Amir Peleg - CEO (MBA. B.Sc.) began his professional career engaged in R&D activities during military service. Amir was a founder of Elbit Vision Systems (a subsidiary of Elbit Ltd), and played a key role in its management and marketing activities in Europe and Japan. In 1996, Amir established EVS-US, the US-based subsidiary of EVS and managed it until recently. He holds a B.Sc. degree in Mathematics, Physics and Computer Science from the Hebrew University of Jerusalem (IDF prestigious Talpiot R&D program), and an MBA from INSEAD, Fontainebleau, France.