ORAD Hi-Tec Systems, Ltd.
P.O. Box 2177
Kfar Saba, 44425
PH: 972 9 767 6862
FAX: 972 9 767 6861
Founded in 1993, Orad is a world leader in virtual sets, virtual advertising, sports broadcasting tools and immersive sports web casting technologies.
Orad's mission is to realize the potential of state-of-the-art technologies, real time image processing and 3D graphics technologies for the worldwide TV broadcasting, sports sponsorship and Internet markets.
CyberSet(*) - Virtual Set Systems: O/E (High end/Entry level); NT (Windows(*)NT platform based mid range system); Post (for P. Production); MobileSet. Cyberset(*) is one of the most widely installed virtual sets in the world and is one of the only ones in the market segment offering the combination of ALL tracking technologies available today.
CyberGraphics: 3D real time LIVE graphics & animations system
CyberSport: one of the ultimate sports broadcast enhancement tools for LIVE insertions of tied-to-the-field graphics, animation and video.
IMadGINE(*): Virtual Advertising system for LIVE events
VirtuaLive(*): Immersive sports web casting, featuring realistic 3D graphics clips to simulate actual soccer highlights over the Internet
Avi Sharir, CEO & Founder
Avi Sharir, CEO and co-founder of Orad, has served as a member of the Board of Directors and President and Chief executive Officer since the Company began operations in 1993. From 1991 to 1992, Mr. Sharir was the General Manager and Chief Operating Officer of Optrotech Ltd. From 1989 to 1990, he was President of the Communication Group, which developed and manufactured sophisticated military communications equipment. From 1974 through 1990, Mr. Sharir worked for Tadiran Telecommunications Ltd., where from 1988 through 1990 he was a Corporate Vice President and also served as Components Group President. From 1979 to 1989, Mr. Sharir served in a variety of roles such as Business Manager of Customer Premise Equipment and General Manager of the Network Products Division. Mr. Sharir received a Bachelors degree in Electrical Engineering from the Technion Israel Institute of Technology.