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Portfolio Company
Predictive Networks, Inc

Predictive Networks, Inc

689 Massachusetts Avenue
Suite 200
Cambridge, MA 02139
Ph: 617.575.4700
Fx: 617.575.4701

Predictive Networks is a leading provider of infrastructure-based solutions for highly targeted content delivery and personalization. Through strategic partnerships with leading service, network and content providers, we make personalization a reality by creating a platform in which convergent networks -- Internet, interactive television and wireless -- become intelligent about users. Until now, personalization has been scattered in disconnected web sites and applications that collect only fragmented bits of information about customer interests and characteristics. By making personalization a core, intelligent network service, we are capable of seeing the complete picture of a user's activity across all networks. This network-based approach enhances the value proposition, and as a result: users no longer have to search endlessly for the content they want; content providers can deliver highly targeted, personalized and rich content to desired audiences; and service and network providers can generate new revenues by providing highly targeted content delivery services to end-users

We enable the creation of an intelligent or "smart network" for targeted content delivery and personalization across the Internet, interactive television and wireless networks. Through our advanced artificial intelligence affinity engine and network algorithms, we create Digital Silhouettes(*) which are highly characterized cyberidentities designed to accurately and anonymously reflect user characteristics and preferences, adapting in real-time and knowing what users want up-to-the-minute.

Offerings - From our core technology, Predictive Networks offers a full range of solutions for targeting and personalization services, including:

  • Collaborative Content Recommendation - New technology that provides proactive, relevant, content recommendations from anonymous cyber-peers with similar affinities and preferences. Recommendations and anonymous cyber-peers span the entire network, not just an individual site or portal.
  • Personalized Electronic Programming Guides for Interactive TV provide a more personalized, relevant experience for users.
  • Suite of Target Marketing Solutions - Platform for e-marketers who need media and advertising accuracy, flexibility and results.
  • Audience Analyzer Solutions - Tools to enable service and content providers to know much more than click-thru rates. Provides in-depth analysis of the types of users, and their characteristics, who did or did not respond to offers.
  • Subscriber Retention Solutions - Tools to help service providers reduce churn of subscribers by identifying those subscribers about to drop a service so service providers can reach out to retain current customers.

Devin Hosea Devin Hosea, Chairman and President
Devin Hosea is the founder and technology visionary of Predictive Networks. Prior to forming Predictive Networks, Devin was the Vice President of Technology Investment for GE Capital's Equity Capital Group. During his tenure at GE Capital, Devin served as Chairman of the Board and President of Vanguard Automation, a supplier of automated assembly systems integration solutions for high technology manufacturers. Devin directed a dramatic operational turnaround for the company and sold the firm one year later. Before working at GE Capital, Devin was a National Science Foundation Fellow in Artificial Intelligence. He also worked as a buy-side analyst at the New York money-management firm of Sanford C. Bernstein & Co. Inc. Devin earned an A.B. from Princeton University.


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