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Trademark Symbols
- In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
- Properly designate (with ®, " or SM) all of Intel's trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy.
- In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
- In newsletters, magazines, and publications containing multiple articles:
- Properly designate (with ®, " or SM) all of Intel's trademarks on the first occurrence in the Table of Contents, in headlines and on the first occurrence in EVERY article in which they are used.
- In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
- Properly designate (with ®, " or SM) all of Intel's trademarks on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text.
- In all charts or graphs, properly designate trademarks (with ®, " or SM), as they could be copied or pulled and used independently.
- In all tag lines incorporating a trademark slogan, e.g. "The Computer Inside."", always use the trademark symbol in every reference.
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Trademark Acknowledgments
- Properly footnote and acknowledge trademark ownership, preferably identifying Intel marks as being owned by Intel Corporation, e.g., [Mark] is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.
- Note: Trademarks and logos licensed by Intel to you may have specific contractual acknowledgment requirements or other restrictions. Refer to your contract or license for specific requirements.
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Usage Examples
WRONG |
RIGHT |
Use Pentium to enhance the performance of your software |
Use Pentium® processor 166 MHz to enhance... |
Look for PCs with Pentium III's |
Look for PCs with Intel® Pentium® III processors |
Pentium® II-based computers |
Pentium® II processor-based computers |
Pentium PCs |
PCs with Intel® Pentium® processors |
XYZ's new product name is "Celeron 850" |
The XYZ 850 system contains an Intel� Celeron® processor |
Xeon processors |
Pentium® II Xeon" processors |
Landesk PC |
LANDesk® system |
200 MHz Pent. PCI |
Pentium® processor 200 MHz and PCI |
Pentium III class |
High performance processors |
iCOMP chart |
iCOMP® index |
Itanium" power |
Intel® Itanium" processor power |
Netstructure switch |
Intel� NetStructure� switch |
Intel Inbusiness print station |
Intel� InBusiness� Print Station |
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